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商品編號： 9-516-C05 出版日期： 作者姓名： John Deighton; Leora Kornfeld 商品類別： Marketing 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they seem to outside forces? What are the implications for the pace at which consumers go online? Amara's Law claims that we tend to overestimate change in the short run, and underestimate it in the long run.
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